An Independent Beauty Brand, Gorgias London is passionate about botanical based, ingredient-led skin and haircare, designed to enhance your natural beauty while simultaneously helping you to feel good from within.

 

For Gorgias London's first ever Commercial brief in the UK, I was responsible for the brief's fulfilment with an end-to-end Project Management, Creative Direction, Agency Procurement & Talent Casting, as well as an oversight on creative executions during the reviewal and editing rounds.

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The finalised campaign commercial has been instrumental in launching the botanical beauty brand while strategically enhancing the brand's image and credibility in the UK. Activated across a diverse range of cross-funnel media networks, the campaign leveraged incrementality in the recall growth by the end of the first quarter, amplified by a growing rate of impression share, brand recognition and demand generation across the region.

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Video production: idealinsight.co.uk

Brand: www.gorgiaslondon.com